Brand Storytelling
What is brand storytelling?
It is communication that focuses on people and purpose to better connect and engage with audiences. When done right, it is a powerful way to build a strong brand.
It shares a company's mission, values, and identity to connect with audiences on an emotional level, going beyond just listing features and benefits to build a deeper brand connection and loyalty.
Brand storytelling can be told in many formats, including videos, articles, thought leadership pieces, blog posts and more.
The data speaks for itself…
55% of consumers are more likely to remember a story than a list of facts.
But what speaks even louder than the data are the stories themselves…
Companies with compelling brand stories have a 20% increase in customer loyalty.
68% of consumers say that brand stories influence their purchasing decisions.
64% of consumers make a purchase after watching a branded social media video.